The Zero Platinum credit card has a $0 annual fee and an introductory balance transfer rate of 0% for 6 months. It has an international transaction fee of 0% and up to 55 days interest-free on purchases.

The customers of this target market are likely to have the following objectives, needs, financial situation and eligibility criteria for this product.
Objectives and Needs
Financial Situation
The Financial Situation of the Target Market are customers that:
Bankwest views that its processes in place, including assessing the customer’s ability to service the facility, will mean that the product will likely be consistent with the financial situation of the target market.
Eligibility Criteria
To hold this product, customers will need to satisfy certain eligibility criteria, including that customers must: